Making Sheffield Fairer
My role
- Research
- Graphic design
- Skript
- Animation
Motion graphics project is created for the Making Sheffield Fairer campaign located in the city of Sheffield in the UK. The project itself is three separate videos one minute each.
Each video has its own topic such as Food, Work, and Future. All of the videos have only animation and audio as a background music.
The main idea is to demonstrate to the target audience what is happening at the moment, highlight issues and problems on that topics and show how they might help to improve and solve issues. All the illustrations are related to the clientʼs color pallet. The animation was done in After Effects software with some additional tools applied.
There is one main idea which is holding in all the videos saying to all the audience that every single person and step are important to make the world better.